Marketing Tech Map › Agency groups building their own AI
WPP
Agency group that builds WPP Open, its own AI marketing platform, on a budget of about £300M a year.
WPP is a global marketing and communications group. It runs WPP Open, an AI operating system for planning, creative and media, and in 2025 launched Open Pro so brands can build and publish ads themselves. It also invested in Stability AI, whose models are integrated into WPP Open.
- Market
- Agency Innovation, Agency holding company
- Based in
- London, United Kingdom
- Stage
- Public
- Website
- wpp.com
Similar companies
- Dentsu: Japanese agency group with its own AI stack: dentsu.Connect and the Idea Builder generative platform. (Tokyo, Japan)
- Havas: Agency group that rebuilt around Converged.AI, a suite of its own planning, measurement and content tools. (France)
- Omnicom: Agency group whose Omni platform now includes Acxiom data and agentic tools after the IPG merger. (United States)
- Publicis Groupe: Agency group that put €300M over three years into CoreAI, an AI layer built on Marcel and its Epsilon data. (Paris, France)
- Stagwell: Agency group with The Machine, an agentic operating system built by Code and Theory, plus self-service AI products. (New York, United States)
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