Marketing Tech Map › Agency groups building their own AI
Stagwell
Agency group with The Machine, an agentic operating system built by Code and Theory, plus self-service AI products.
Stagwell launched The Machine in January 2026 as an agentic operating system linking briefs, creative and media plans, built by its Code and Theory agency. It also runs The Marketing Cloud, a set of AI tools for self-service marketers, and is rolling out The Trade Desk's Koa agents across its network.
- Market
- Agency Innovation, Agency holding company
- Based in
- New York, United States
- Stage
- Public
- Website
- stagwellglobal.com
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