Marketing Tech Map › Agency groups building their own AI
Publicis Groupe
Agency group that put €300M over three years into CoreAI, an AI layer built on Marcel and its Epsilon data.
Publicis Groupe announced CoreAI in January 2024 as the AI layer across its agencies. It draws on data from Epsilon, Publicis Sapient, CitrusAd, Profitero and its Marcel platform (first launched 2018). In April it expanded a partnership with Microsoft to build an agentic marketing platform.
- Market
- Agency Innovation, Agency holding company
- Based in
- Paris, France
- Stage
- Public
- Website
- publicisgroupe.com
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