Marketing Tech Map › Agency groups building their own AI
Omnicom
Agency group whose Omni platform now includes Acxiom data and agentic tools after the IPG merger.
Omnicom unveiled next-generation Omni at CES in January 2026, positioned as a marketing operating system combining Omnicom and Interpublic assets. Components include Omni Assist for agentic AI, ArtBotAI for generative work, Flywheel commerce and Acxiom identity data. The IPG acquisition closed on 26 November 2025.
- Market
- Agency Innovation, Agency holding company
- Based in
- United States
- Stage
- Public
- Website
- omnicomgroup.com
Similar companies
- Dentsu: Japanese agency group with its own AI stack: dentsu.Connect and the Idea Builder generative platform. (Tokyo, Japan)
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- Publicis Groupe: Agency group that put €300M over three years into CoreAI, an AI layer built on Marcel and its Epsilon data. (Paris, France)
- Stagwell: Agency group with The Machine, an agentic operating system built by Code and Theory, plus self-service AI products. (New York, United States)
- WPP: Agency group that builds WPP Open, its own AI marketing platform, on a budget of about £300M a year. (London, United Kingdom)
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