Marketing Tech Map › Agency groups building their own AI
Dentsu
Japanese agency group with its own AI stack: dentsu.Connect and the Idea Builder generative platform.
Dentsu builds dentsu.Connect, a platform for data, AI, media and marketing operations, reported by Adweek in 2026 as revamped for agentic workflows. Dentsu Creative also launched Idea Builder on Google Cloud for generative concepting. In Japan its group companies launched an AI for Growth Suite in May 2026.
- Market
- Agency Innovation, Agency holding company
- Based in
- Tokyo, Japan
- Stage
- Public
- Website
- dentsu.com
Similar companies
- Havas: Agency group that rebuilt around Converged.AI, a suite of its own planning, measurement and content tools. (France)
- Omnicom: Agency group whose Omni platform now includes Acxiom data and agentic tools after the IPG merger. (United States)
- Publicis Groupe: Agency group that put €300M over three years into CoreAI, an AI layer built on Marcel and its Epsilon data. (Paris, France)
- Stagwell: Agency group with The Machine, an agentic operating system built by Code and Theory, plus self-service AI products. (New York, United States)
- WPP: Agency group that builds WPP Open, its own AI marketing platform, on a budget of about £300M a year. (London, United Kingdom)
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