Marketing Tech Map › Agency groups building their own AI
Havas
Agency group that rebuilt around Converged.AI, a suite of its own planning, measurement and content tools.
In June 2025 Havas announced it was becoming an AI-driven organisation and renamed its operating system Converged.AI. The suite includes Converged Measure, an AI Designer for planning and decisioning, Converged Content with Adobe, and Vermeer, an AI video production platform.
- Market
- Agency Innovation, Agency holding company
- Based in
- France
- Stage
- Public
- Website
- havas.com
Similar companies
- Dentsu: Japanese agency group with its own AI stack: dentsu.Connect and the Idea Builder generative platform. (Tokyo, Japan)
- Omnicom: Agency group whose Omni platform now includes Acxiom data and agentic tools after the IPG merger. (United States)
- Publicis Groupe: Agency group that put €300M over three years into CoreAI, an AI layer built on Marcel and its Epsilon data. (Paris, France)
- Stagwell: Agency group with The Machine, an agentic operating system built by Code and Theory, plus self-service AI products. (New York, United States)
- WPP: Agency group that builds WPP Open, its own AI marketing platform, on a budget of about £300M a year. (London, United Kingdom)
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
Also by Eilla AI: AI-Native Services Map · The Legal Tech Map · AI Deployment Firms