# Marketing Tech Map

> Every AI-native marketing and advertising technology company, AI-native agency and established martech, adtech and agency group with a serious AI programme, with their funding rounds, investors, acquisitions and locations. Published by Eilla AI (https://eilla.ai) and updated every week. 138 companies in 15 countries, with $1.8 billion raised. 140 acquisitions by 62 buyers.

## What counts as marketing tech

Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.

1. It's built for marketing work. Its main business, or a business unit with its own brand and website, serves marketing and advertising: marketers, brands, agencies and advertisers, across content, creative, media, search, lifecycle, customer data, social, influencer, PR and B2B demand. General software that marketers also use doesn't count.
2. AI does the heavy lifting. It is built around AI, or it is an established company with a large, named AI programme at the centre of what it sells: AI agents or an AI product line, an announced AI investment, an AI rebuild of its platform. An agency counts when it delivers the work on technology it builds itself, or is an agency group building its own AI at scale: a named platform, a tech unit or an announced investment. A minor AI feature, or using off-the-shelf tools, doesn't.
3. It's a real company. It has its own website with a live product or service that people can use or buy, run by a team rather than one freelancer. A named founder or registered company, named clients, funding or press coverage all count in its favour, but a young company doesn't need them.
4. It's still going. The product or service is live. Acquired companies stay on while their brand and website do; one folded into its buyer comes off.

Not on the map: General AI models and chatbots, and image, video or voice generators not aimed at marketing; General design, website and e-commerce platforms, and pure sales tools; Marketing software whose only AI is a minor feature; Agencies that use AI tools without building any of their own; Solo consultants and freelancers; Investors themselves (they're listed from their funding rounds, under Investors).

## Pages

- [Marketing Tech Map](https://marketingtechmap.com/): the map, with every company, its funding rounds and investors
- [Map criteria](https://marketingtechmap.com/criteria): the tests in full
- [What's new](https://marketingtechmap.com/whats-new): new companies, rounds, acquisitions and news, newest first
- [AI search, SEO and AI visibility (GEO) tools](https://marketingtechmap.com/sector/search-seo-and-ai-visibility): 24 companies
- [Customer data platforms, attribution and marketing measurement](https://marketingtechmap.com/sector/customer-data-and-measurement): 18 companies
- [AI advertising and media buying technology](https://marketingtechmap.com/sector/advertising-and-media): 17 companies
- [AI marketing automation, email and lifecycle platforms](https://marketingtechmap.com/sector/crm-email-and-lifecycle): 17 companies
- [Social media, influencer marketing and PR technology](https://marketingtechmap.com/sector/social-influencer-and-pr): 12 companies
- [Agency groups building their own AI](https://marketingtechmap.com/sector/agency-innovation): 12 companies
- [AI ad creative, image and video companies](https://marketingtechmap.com/sector/creative-image-and-video): 8 companies
- [Website personalisation, experimentation and digital experience tools](https://marketingtechmap.com/sector/web-and-experience): 8 companies
- [B2B demand generation and ABM platforms](https://marketingtechmap.com/sector/b2b-demand-and-abm): 7 companies
- [AI-native marketing agencies](https://marketingtechmap.com/sector/ai-native-agencies): 6 companies
- [AI marketing agents and assistants](https://marketingtechmap.com/sector/ai-marketing-agents): 5 companies
- [AI content and copywriting platforms](https://marketingtechmap.com/sector/content-and-copy): 4 companies
- [Sector benchmarks](https://marketingtechmap.com/benchmarks): median price over revenue and price per employee for each vertical and each type of buyer, with the number of deals behind each
- [Buyer pages](https://marketingtechmap.com/buyer/accenture): one page for each of the 62 buyers with every acquisition, its price when public and its source (this one is Accenture, the most active; all are listed in llms-full.txt)

## Other maps by Eilla AI

- [AI-Native Services Map](https://ainativeservicesmap.com/): Services firms that deliver the work with AI
- [The Legal Tech Map](https://thelegaltechmap.com/): Legal tech companies and AI-native law firms
- [AI Deployment Firms](https://aideploymentfirms.com/): Firms that build and roll out AI inside companies

## Data

- [companies.json](https://marketingtechmap.com/data/companies.json)
- [deals.json](https://marketingtechmap.com/data/deals.json)
- [investors.json](https://marketingtechmap.com/data/investors.json)
- [acquisitions.json](https://marketingtechmap.com/data/acquisitions.json)
- [buyers.json](https://marketingtechmap.com/data/buyers.json)
- [llms-full.txt](https://marketingtechmap.com/llms-full.txt): every company on the map, by market