Sector benchmarks
Median price over revenue and price per employee in marketing tech acquisitions, for each vertical and each type of buyer, with the number of deals behind every figure.
140 acquisitions in marketing tech by 62 buyers, announced from Jan 2015 to Oct 2026. 42 of them state a price. Across all of them the median price over revenue is no deal states one yet and the median price per employee is no deal states one yet. Only deals that state the figures count toward a median, so each one says how many deals it rests on.
By vertical
- AI Marketing Agents: 4 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Content & Copy: 3 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Creative, Image & Video: 6 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Advertising & Media: 34 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Search, SEO & AI Visibility: 3 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- CRM, Email & Lifecycle: 18 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Customer Data & Measurement: 19 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- B2B Demand & ABM: 6 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Social, Influencer & PR: 15 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Web & Experience: 11 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Agency Innovation: 19 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
By type of buyer
- Marketing technology companies: 36 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Agency groups and agencies: 23 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Private equity and holding companies: 4 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Software and technology companies: 34 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Media, platforms and ad tech: 24 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Consulting and IT services firms: 18 deals. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
- Other: 1 deal. Median price over revenue: no deal states one yet. Median price per employee: no deal states one yet.
What the figures are
Price over revenue is the price paid divided by the target's revenue. Price per employee is the price divided by its headcount at the deal. A figure appears only where a public source states the price and the revenue or headcount. Each deal's sources are on its buyer's page.
Most active buyers
- Accenture (18)
- Havas (12)
- Salesforce (10)
- Meltwater (8)
- Adobe (6)
- Dentsu Aegis Network (6)
- HubSpot (6)
- Canva (5)
- Mediaocean (5)
- Cision (3)
- LiveRamp (3)
- CM Group (2)
- Omnicom (2)
- Sinch (2)
- Taboola (2)
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
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