Adobe
Adobe has made 6 acquisitions in marketing tech since 2016: Semrush, Magento and others.
- Type
- Software and technology companies
- Website
- adobe.com
Acquisitions (6)
- Nov 2025: Semrush. Search engine optimisation and AI-search visibility platform used by marketers and agencies. Price: $1.9B (stated as about $1.9B, techcrunch.com). Sources: techcrunch.com, semrush.com.
- Aug 2021: Frame.io. Online video review and collaboration platform for creative professionals. Price: $1.3B (techcrunch.com). Source: techcrunch.com.
- Nov 2020: Workfront. Marketing workflow and work management software. Price: $1.5B (techcrunch.com). Source: techcrunch.com.
- May 2018: Magento. E-commerce platform for B2B and B2C, filling a gap in Adobe Experience Cloud. Price: $1.7B (techcrunch.com). Source: techcrunch.com.
- Nov 2016: TubeMogul. Platform for buying and measuring digital video advertising. Price: $540M (techcrunch.com). Source: techcrunch.com.
- May 2016: Livefyre. Online commenting and user-generated content curation service. Source: techcrunch.com.
Sector benchmarks: what comparable deals in marketing tech looked like.
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