Marketing Tech Map

Accenture

Accenture has made 18 acquisitions in marketing tech since 2018: Sagacity Solutions, Whalar and others.

Type

Consulting and IT services firms

Website

accenture.com

Acquisitions (18)

• Oct 2026: Sagacity Solutions (United Kingdom). UK data and customer intelligence firm, added to Accenture Song for AI-driven customer work. Source: newsroom.accenture.com.
• Jun 2026: Whalar. Creator and social agency acquired from Whalar Group. Source: newsroom.accenture.com.
• Sep 2025: MomentumABM (United Kingdom). UK growth consultancy known for account-based marketing strategy. Source: newsroom.accenture.com.
• Aug 2025: Superdigital (United States). US social and influencer agency, joining Accenture Song. Source: newsroom.accenture.com.
• Apr 2024: Unlimited (London, United Kingdom). UK customer engagement agency with CRM expertise, joining Accenture Song. Source: newsroom.accenture.com.
• Mar 2024: The Lumery (Melbourne, Australia). Melbourne marketing technology consultancy. Source: newsroom.accenture.com.
• Feb 2024: GemSeek. Customer experience analytics provider using insights, analytics and predictive AI models. Source: newsroom.accenture.com.
• Dec 2023: Jixie (Indonesia). Indonesian media and marketing technology company with an intelligent digital marketing platform. Source: newsroom.accenture.com.
• Oct 2023: SIGNAL (Tokyo, Japan). Tokyo integrated marketing firm. Source: newsroom.accenture.com.
• Jul 2022: The Stable. Commerce agency helping consumer brands build and run their own digital commerce channels. Source: newsroom.accenture.com.
• Sep 2021: King James Group (Cape Town, South Africa). South African creative agency with brand strategy and digital marketing work. Source: newsroom.accenture.com.
• Jun 2021: Bionic. Team of about 40 entrepreneurs, growth investors and designers helping large firms launch products and grow. Source: newsroom.accenture.com.
• Aug 2020: CreativeDrive. Tech-driven content production company that automates and scales creative asset production. Source: newsroom.accenture.com.
• Apr 2020: Yesler (Seattle, United States). Seattle B2B marketing services agency. Source: newsroom.accenture.com.
• Oct 2019: Sutter Mills (France). French firm that designs and runs data-driven marketing strategies. Source: newsroom.accenture.com.
• Apr 2019: Droga5. Creative agency, bought by Accenture Interactive to reshape its agency model. Source: newsroom.accenture.com.
• Dec 2018: Adaptly (New York, United States). New York digital media services firm that runs data-driven campaigns across social advertising platforms for large brands. Source: newsroom.accenture.com.
• Mar 2018: Meredith Xcelerated Marketing (MXM) (New York, United States). New York content-focused digital agency for integrated and cross-channel marketing. Source: newsroom.accenture.com.

Sector benchmarks: what comparable deals in marketing tech looked like.

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