Salesforce
Salesforce has made 10 acquisitions in marketing tech since 2015: Braze, Demandware and others.
- Type
- Software and technology companies
- Headquarters
- San Francisco, United States
- Owner
- Public
- Website
- salesforce.com
Acquisitions (10)
- Oct 2026 (announced): Braze (New York, United States). Customer engagement platform for cross-channel messaging (email, push, SMS) with AI decisioning, sold to brand marketers. Price: $5.7B (sec.gov). Sources: sec.gov, thestar.com.my.
- Jun 2026 (announced): Contentful. Headless content platform that companies use to manage and deliver digital content across channels. Source: theregister.com.
- 2026 (announced): Listen Labs. AI customer research platform that runs interviews with agents to produce consumer insight. Sources: siliconangle.com, itdaily.com, thenextweb.com.
- Dec 2025: Qualified. Agentic AI platform for B2B pipeline generation and website conversation, aimed at marketing and revenue teams. Source: salesforce.com.
- Oct 2018: Rebel. Maker of interactive email services for marketers, added to Marketing Cloud. Source: techcrunch.com.
- Mar 2018: CloudCraze. Chicago e-commerce software startup, signed a definitive agreement to be acquired. Source: techcrunch.com.
- Sep 2016: BeyondCore. Enterprise analytics firm bought by Salesforce. Price: $110M (techcrunch.com). Source: techcrunch.com.
- Jun 2016: Demandware. E-commerce platform; Salesforce's step into commerce. Price: $2.8B (techcrunch.com). Source: techcrunch.com.
- Feb 2016: PredictionIO. Palo Alto startup behind an open source machine learning server, bought to build up Salesforce machine learning. Source: techcrunch.com.
- Dec 2015: MinHash. Creator of AILA, a virtual marketing assistant. Source: techcrunch.com.
Sector benchmarks: what comparable deals in marketing tech looked like.
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