B2B demand generation, ABM and AI go-to-market platforms
106 marketing tech companies in B2B Demand & GTM, in 15 countries, with $1.2 billion raised. Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers, build B2B pipeline and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.
- 6sense: Account-based marketing and revenue platform that predicts in-market B2B accounts and runs ad, email and chat agents. (San Francisco, United States)
- Apollo.io: Prospect database and outbound platform rebuilt around an AI assistant and agents that research, write and book. (San Francisco, United States)
- Demandbase: ABM and sales platform using AI to find in-market accounts, with a B2B marketing agent called Mojo. (San Francisco, United States)
- Clay: GTM data and enrichment platform that pairs 200+ data providers with AI research agents. (New York, United States)
- 11x: AI agents that run outbound, qualify inbound leads and expand accounts across voice, email and chat. (San Francisco, United States)
- 1mind: AI sales agents that talk to buyers on a vendor's site, join live calls and guide users inside products (San Francisco, United States)
- Unify: Outbound agents plus data, intent signals and sequencing for B2B teams building pipeline. (San Francisco, United States)
- Landbase: Agentic AI platform that finds target accounts and builds GTM campaigns
- Alta: GTM agents handling outbound, inbound and follow-ups over several channels, sharing one data layer
- Artisan: AI BDR called Ava that finds leads, writes outreach and books meetings. (San Francisco, United States)
- HockeyStack: AI GTM data platform which brings marketing and sales data together for B2B revenue teams (San Francisco, United States)
- Spara: Inbound AI agents that engage website leads, run product demos and book meetings across channels. (New York, United States)
- Copy.ai: AI platform for go-to-market workflows: prospect research, outreach, content and data. (Memphis, United States)
- Lavender: AI email coach and sales agent that writes and scores cold emails (Atlanta, United States)
- Reo.Dev: Buyer signals and AI agents aimed at companies that sell to developers and technical buyers
- Jeeva AI: AI sales agents for lead research, enrichment and outreach, widened to other business functions (Santa Monica, United States)
- Sprouts.ai: AI account-based marketing and GTM data platform: ICP lists, enrichment, intent and outreach. (Palo Alto, United States)
- BambooBox: AI-run account-based marketing service for enterprise revenue teams, billed on pipeline outcomes. (India)
- Warmly: Identifies website visitors and engages them with AI agents across chat, email and ads, for B2B marketing and sales. (United States)
- Orange Slice: Agentic enrichment and outreach toolkit that buys data from dozens of vendors per lookup, billed in credits.
- Pebbles AI: Go-to-market workspace with company memory, market research, prospecting and outreach drafting. (London, United Kingdom)
- Turgo.ai: Autonomous outbound for B2B companies: finds buyers, contacts them via email, LinkedIn and ads, books meetings. (India)
- Abmatic AI: ABM platform with AI ad bidding, website personalisation, intent signals and an agent called Clara.
- Actively AI: Per-account AI agents that find pipeline, de-risk deals and expand accounts (New York, United States)
- AiSDR: AI sales development agent that writes outreach, follows up and books meetings.
- Aktify: AI that texts new leads within seconds, qualifies them and books appointments or transfers calls (United States)
- Amplemarket: Outbound platform combining B2B data and buying signals with AI agents that research prospects and write to them. (San Francisco, United States)
- Avina: AI agent platform that tracks buying signals and automates outreach to in-market B2B prospects. (New York, United States)
- BetterContact: Waterfall email and phone finder that queries many data providers and scores whether numbers connect. (Paris, France)
- Bitscale: GTM data layer syncing AI agents, data waterfalls and buying signals into Salesforce and HubSpot.
- BrandJet: Multi-channel outbound platform with an AI agent, social chatter tracking for buyer signals and AI answer monitoring
- BrandWell: Growth-automation suite for inbound and outbound: intent data, visitor identification, AI SEO content, cold email. (Glendale, United States)
- Breakout: Inbound, outbound and one-to-one AI SDR agents that turn site visits into pipeline.
- Buzz: Autonomous SDR software that locates buyers with purchase intent and runs outreach on many channels (Toronto, Canada)
- Cargo: GTM workflow platform where AI agents and coding agents run signals, enrichment and lead routing as code. (San Francisco, United States)
- Champify: Tracks champions and past customers across job changes and feeds re-engagement into pipeline. (Saratoga, United States)
- Chili Piper: Inbound conversion tool turning form fills and site visitors into booked meetings with AI chat and routing.
- Ciro: AI prospecting and signal-led outbound tool, since bought by Reevo.
- Coldreach: AI SDR that watches buying signals, researches each lead and sends the outreach.
- Common Room: Buyer-intelligence platform merging first-party data and signals, with AI agents for GTM action; now part of Zoom. (Seattle, United States)
- Conversica: AI agents that hold email and chat conversations to qualify leads and drive demand
- Deepline: Command-line and API layer where AI agents run GTM workflows: lead search, enrichment and CRM updates. (New York, United States)
- Default: Inbound and GTM automation that enriches, qualifies, routes and books leads using AI agents. (New York, United States)
- Docket: AI marketing agent on a B2B site that answers buyers, qualifies visitors and routes leads. (Palo Alto, United States)
- Enginy (formerly Genesy): Barcelona-built B2B prospecting platform with AI lead finder, enrichment and multichannel outreach (Barcelona, Spain)
- Factors.ai: AI-driven ABM and attribution platform for B2B go-to-market teams
- Fiber AI: Live data APIs and MCP server that feed verified contacts and company data to AI agents for selling and hiring. (San Francisco, United States)
- Floworks: Sells AI agents that research prospects, run outbound and handle inbound calls for sales teams.
- Fuse AI: AI agents that find, enrich and contact sales prospects, also usable from inside Claude through MCP. (San Francisco, United States)
- Gojiberry AI: AI sales agent that spots prospects showing buying intent and messages them by email and social. (Paris, France)
- graph8: AI revenue platform with agents that find buyers, send outreach and book meetings, on a large contact database (Miami, United States)
- Handhold: AI agents that answer buyer questions and run live product demos and onboarding around the clock. (Tallinn, Estonia)
- Humanlinker: AI assistant that researches prospects and writes outreach for B2B sales teams, now part of Positive Group (Paris, France)
- Hushly: AI personalisation platform for B2B account-based marketing, lead generation and content teams. (Cupertino, United States)
- Instantly: Cold email and lead platform with AI agents for finding leads, outreach and replies.
- Kwanzoo: AI-native ABM and GTM automation that identifies visitors and runs agents for pipeline (United States)
- Leadbay: Lead qualification service that supplies ranked accounts to chatbot-based sales agents. (Vievy-le-Rayé, France)
- Leadoo AI: Website conversion platform with AI chat tools for lead capture, personalisation and visitor insight (Helsinki, Finland)
- Leadster: Brazilian platform of AI agents and chatbots for lead generation. (Brazil)
- lemlist: Multichannel outbound platform with AI agents for lead research, intent signals and personalisation. (France)
- Lyne.ai: Tool that researches each prospect and writes personalised cold emails in bulk
- Metadata: B2B campaign platform with AI specialists that build and run paid campaigns. (San Francisco, United States)
- Mutiny: AI sales assistant and ABM tool for enterprise sales and marketing teams: call prep, notes, follow-ups, deal rooms. (New York, United States)
- N.Rich: Account-based marketing platform with intent data, ads and an AI builder for custom apps. (Helsinki, Finland)
- Navattic: Interactive product demo software with AI agents that steer and qualify prospects.
- Nex: AI revenue team of agents that find leads, qualify them against an ICP and book meetings. (Beaverton, United States)
- Octave: GTM context platform that models strategy and buyer signals to guide messaging agents.
- OpenFunnel: API primitives for agents to find lookalike accounts, monitor signals and maintain CRM data. (San Francisco, United States)
- Origami Agents: AI agent that finds likely buyers from a website address and sends them one-to-one outreach. (San Francisco, United States)
- Overloop: Prospecting platform with contact search, multichannel sequences and an AI SDR for B2B teams. (Brussels, Belgium)
- Partnero: Affiliate, referral and influencer programme software with Partnero AI
- PathFactory: B2B content hub and AI chat platform that personalises content journeys for buyers (Toronto, Canada)
- Pavoot: Runs invite-only B2B dinners and events for sales teams, with software to source guests and follow up. (United States)
- PromptLoop: Web-research AI agents that build and enrich B2B and local-business lead datasets for CRMs and sheets. (San Francisco, United States)
- Qualified: Piper, an AI agent that engages inbound website visitors and routes them to meetings; now part of Salesforce. (San Francisco, United States)
- ReachIQ: Outbound platform with AI-written emails, lead data, sequencing and a CRM, plus a managed SDR option. (United States)
- Recotap: LinkedIn-focused ABM platform with signal-based audiences, plus ads and landing pages tailored per account.
- RocketSDR: AI SDR platform that runs outbound as experiments and adapts strategy from live signals.
- RollWorks: Account-based marketing product, now AdRoll ABM, with AI account targeting and a cross-channel ad platform.
- Salesforge: Outbound suite for email and LinkedIn with an AI SDR agent called Frank
- Salesmotion: AI agents that watch target accounts for buying signals, research them and draft outreach. (London, United Kingdom)
- SalesRobot: LinkedIn and email outreach tool that has added autonomous AI agents and an AI inbox manager.
- SalesTarget.ai: B2B outbound platform: lead database, intent scoring, email and LinkedIn outreach with an AI copilot (United States)
- SellScale: AI agent called Selix that acts as an outbound GTM engineer for sales teams
- Sendspark: Personalized video outreach: record once, AI tailors it to every prospect. (San Jose, United States)
- Sillage: Signal platform that alerts sales teams to job moves, competitor engagement and other buying cues. (Paris, France)
- Smartlead: Cold email platform with mailbox infrastructure and AI agents that research leads and write emails. (Australia)
- Smartwriter AI: AI cold email writer that personalises opening lines from prospects' public profiles. (Australia)
- Starnus: AI outbound agents that find leads, write personal messages and run LinkedIn and email follow-ups. (Eindhoven, Netherlands)
- Swan AI: AI GTM engineer that builds agents for pipeline, deal progress and expansion (Tel Aviv, Israel)
- SyncGTM: AI GTM platform for lead finding, enrichment, signals and outbound automation. (Ryde, Australia)
- Tely AI: Autonomous inbound pipeline engine that publishes search-targeted pages and converts visits to leads (San Francisco, United States)
- Throxy: Outsourced outbound for hard-to-reach B2B buyers, using its own data tech and a dialer called Maestro. (London, United Kingdom)
- Topo: Outbound platform operated by AI agents that build lists, research and send sequences. (Paris, France)
- Truebase: AI agents plus an assigned GTM engineer that build target lists, find buyers and draft outreach for review (United States)
- Turtl: AI-first ABM platform that builds personalised account content and agent recommendations (London, United Kingdom)
- Twain: AI that researches prospects and drafts personalised outbound messages (Berlin, Germany)
- UserGems: Buyer intelligence and ABM platform with AI scoring and MCP access from Claude and ChatGPT. (San Francisco, United States)
- Userled: ABM platform built on AI agents, making account microsites and LinkedIn ads (London, United Kingdom)
- Vainu: Nordic company and contact data with AI-built insights and signals for sales and marketing teams (Helsinki, Finland)
- Valley: AI outbound platform that spots in-market buyers from signals and messages them on LinkedIn and email. (New York, United States)
- Vector (B2B advertising): Contact-level ABM platform with buyer signals, AI account scoring and advertising. (Boston, United States)
- Venta AI: AI outbound platform for European manufacturers and distributors, built around company data and GDPR. (Munich, Germany)
- Zeliq: French sales prospecting platform built around an AI agent that finds and contacts leads. (Paris, France)
- ZoomInfo: Nasdaq-listed B2B data platform that now sells agents and workflows built on a graph of buying signals. (Vancouver, United States)
- Zynt: Daily list of companies entering a buying window, with the trigger and a verified contact. (Warsaw, Poland)
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