Marketing Tech Map › B2B demand generation, ABM and AI go-to-market platforms

RollWorks

Account-based marketing product, now AdRoll ABM, with AI account targeting and a cross-channel ad platform.

RollWorks, renamed AdRoll ABM inside NextRoll's AdRoll platform, identifies high-fit accounts and buying signals and runs multichannel ABM ads. It credits its InIQ and BidIQ engines and an AI Assistant.

Market

B2B Demand & GTM, B2B marketers

Website

rollworks.com

Similar companies

• Hushly: AI personalisation platform for B2B account-based marketing, lead generation and content teams. (Cupertino, United States)
• Metadata: B2B campaign platform with AI specialists that build and run paid campaigns. (San Francisco, United States)
• N.Rich: Account-based marketing platform with intent data, ads and an AI builder for custom apps. (Helsinki, Finland)

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