AI advertising and media buying technology
17 marketing tech companies in Advertising & Media, in 4 countries, with $470 million raised. Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.
- StackAdapt: Programmatic advertising platform with an AI-first workspace called Ivy Studio. (Toronto, Canada)
- Pixis: AI platform for brands that generates ads, runs campaign optimisation and tracks AI search visibility. (San Francisco, United States)
- Moloco: Machine-learning ad platform for app marketers and retail media, founded in Korea and run from the US. (San Francisco, United States)
- Affle: Indian listed ad-tech group selling AI-driven mobile and connected-TV app discovery and conversion ads to advertisers.
- Appier: Taipei-founded AI company selling ad, engagement and customer-data products to marketers, now listed in Tokyo. (Taipei, Taiwan)
- Criteo: Commerce media and performance advertising platform built on Commerce AI and predictive bidding.
- Equativ: Ad platform with agentic AI programmatic agents and Maestro, plus curation and SSP for publishers.
- Innovid (Mediaocean): Ad serving and creative platform, part of Mediaocean, launching NIVO AI with Innovid Agents.
- Magnite: Largest independent sell-side ad platform; launched Magnite Orchestration for buyer and seller AI agents.
- Perion: Ad tech group whose Perion One platform uses AI agents to optimise media across CTV, DOOH and social. (Israel)
- PubMatic: Sell-side ad platform launching AgenticOS, an operating system where AI agents plan, buy and optimise media.
- Quantcast: Programmatic and audience company with the Q AI suite: Q+, Agent Q, Audience by Q and Creative by Q.
- Seedtag: Contextual advertising company whose Liz AI infers audience emotion across display, video and CTV.
- Skai: Omnichannel marketing platform positioned as agent-native, with Celeste AI and Agent Connect for outside agents.
- Smartly: Ad platform that automates creative production, paid social and cross-channel media buying for large brands.
- The Trade Desk: Independent demand-side platform for buying ads across the open internet, with its Koa AI built into the platform.
- Viant: Programmatic DSP that now sells ViantAI, an autonomous ad platform handling planning, bidding and optimisation.
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
Also by Eilla AI: AI-Native Services Map · The Legal Tech Map · AI Deployment Firms