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Magnite

Largest independent sell-side ad platform; launched Magnite Orchestration for buyer and seller AI agents.

Magnite runs SSPs for CTV, video and display. On 11 June 2026 it launched Magnite Orchestration, a layer that lets buyers' agents connect to its seller agent, with Dentsu and DIRECTV Advertising testing it.

Market

Advertising & Media, Publishers and buyers, CTV

Stage

Public

Website

magnite.com

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