Marketing Tech Map › AI advertising and media buying technology

PubMatic

Sell-side ad platform launching AgenticOS, an operating system where AI agents plan, buy and optimise media.

PubMatic runs an SSP and activation tools for publishers and buyers. AgenticOS, in early access, lets AI agents transact across premium CTV and video supply, and the page cites live campaigns including a case study with Klever.

Market

Advertising & Media, Publishers, buyers and agents

Stage

Public

Website

pubmatic.com

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