Marketing Tech Map › Customer data platforms, attribution and marketing measurement
Zeta Global
Enterprise marketing cloud with a large identity data cloud, now rebuilt around AthenaOS AI.
Zeta runs a data cloud with identity and tools for marketing across channels, sold to enterprise brands, and is listed on the NYSE as ZETA. In October 2026 it launched AthenaOS, where teams state an objective and the system plans and acts, and announced Athena inference models with Fireworks.
- Market
- Customer Data & Measurement, Enterprise brands
- Based in
- New York, United States
- Founded
- 2007
- Stage
- Public
- Founders
- David A. Steinberg, John Sculley
- Website
- zetaglobal.com
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