Customer data platforms, attribution and marketing measurement
18 marketing tech companies in Customer Data & Measurement, in 3 countries, with $355 million raised. Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.
- Hightouch: Composable CDP and AI agent platform that activates warehouse data for marketing teams.
- Conveo: AI interviewer that runs video conversations with consumers and turns them into searchable insight for brands. (New York, United States)
- Haus: Incrementality testing, causal MMM and attribution with an AI agent, Architect, for large advertisers.
- Mutinex: Commercial mix modelling platform with an AI growth consultant for marketing spend planning. (Sydney, Australia)
- Vurvey: AI consumer-insights platform that simulates audiences from people models built on real respondents.
- Adverity: Marketing data integration platform with Atlas, an AI layer that works as an autonomous marketing analyst.
- AppsFlyer: Mobile and cross-channel marketing measurement with an agentic AI suite for marketers. (San Francisco, United States)
- Audiense: Audience intelligence tools including Audiense Action, an AI campaign companion for marketers.
- Funnel: Marketing data hub and measurement suite (MMM, attribution, incrementality) with Funnel AI and an MCP.
- Lemnisk: Indian composable CDP with an LLM audience builder and real-time marketing automation for banks and enterprises.
- Lexer: Melbourne customer data platform sold as an agentic CDP for retailers. (Melbourne, Australia)
- LiveRamp: Data collaboration platform, now part of Publicis Groupe, with agentic AI orchestration and an Agent Builder Program.
- Pulsar: Audience intelligence and social listening platform for marketing and comms teams.
- Sellforte: Marketing mix modelling and incrementality platform with three AI agents for planning and buying. (Espoo, Finland)
- Supermetrics: Marketing data platform that connects ad and analytics data to Claude, ChatGPT and dashboards. (Helsinki, Finland)
- Treasure Data (Treasure AI): Customer data platform repositioned as an agentic experience platform for marketers.
- Voyantis: Israeli AI decisioning platform that predicts customer lifetime value to steer paid acquisition and lifecycle messaging.
- Zeotap: Composable CDP with ZeoAI agents for segmentation and personalisation.
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
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