Marketing Tech Map › Customer data platforms, attribution and marketing measurement
Keen Decision Systems
Marketing investment decision engine built on MMM and its Keen AI Cortex models
Keen sells measurement, planning and optimisation of marketing budgets, with a proprietary 'AI Cortex' modelling how each channel responds and interacts. Founded in 2010 and a SaaS since 2015, it says it has optimised $48B of marketing budgets.
- Market
- Customer Data & Measurement, Enterprise brands
- Based in
- Cary, United States
- Founded
- 2010
- Founders
- Greg Dolan, John Busbice
- Website
- keends.com
Similar companies
- Amperity: Customer data platform with an AI agent and MCP server for enterprise marketers. (Seattle, United States)
- Epsilon: Marketing data and identity company whose COREai decides who to reach, where, when and with what. (Dallas, United States)
- Zeotap: Composable CDP with ZeoAI agents for segmentation and personalisation. (Germany)
- Zeta Global: Enterprise marketing cloud with a large identity data cloud, now rebuilt around AthenaOS AI. (New York, United States)
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
Also by Eilla AI: AI-Native Services Map · The Legal Tech Map · AI Deployment Firms