Optimizely
Optimizely has made 5 acquisitions in marketing tech since 2019: NetSpring, Welcome and others.
- Type
- Marketing technology companies
- Headquarters
- New York, United States
- Owner
- PE-owned · Insight Partners
- Website
- optimizely.com
- On the map
- Optimizely's profile
Acquisitions (5)
- Sep 2024 (announced): NetSpring. Warehouse-native analytics that works directly on customers' data warehouses. Source: optimizely.com.
- Dec 2021: Welcome (formerly NewsCred). Content marketing and marketing resource management platform. Source: optimizely.com.
- Mar 2021: Zaius. Customer data platform and marketing automation for ecommerce. Source: mediapost.com.
- Sep 2020: Optimizely (experimentation). A/B testing and experimentation platform. Source: prnewswire.com.
- Nov 2019: Idio (United Kingdom). Content intelligence and personalisation analytics. Source: prnewswire.com.
Sector benchmarks: what comparable deals in marketing tech looked like.
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