Marketing Tech Map › Website personalisation, experimentation and digital experience tools

Optimizely

Digital experience platform now sold on agentic CMS, agentic experimentation and an agent platform.

Marketers use it to publish content, run tests and personalise experiences. Its Opal agent platform lets customers build their own AI agents across experimentation, campaigns and content. Formerly Episerver, it is backed by Insight Partners and reports more than $400M in annual recurring revenue.

Market

Web & Experience, Marketing and product teams

Based in

New York, United States

Founded

1994

Employees

1600

Stage

Private equity-backed

Founders

Alex Atzberger (CEO)

Website

optimizely.com

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