AppLovin
AppLovin has made 3 acquisitions in marketing tech since 2021: Wurl, MoPub and others.
- Type
- Media, platforms and ad tech
- Headquarters
- Palo Alto, United States
- Owner
- Public
- Website
- applovin.com
- On the map
- AppLovin's profile
Acquisitions (3)
- Mar 2022: Wurl (United States). Connected-TV streaming platform linking free ad-supported channels with distributors. Price: $430M (variety.com). Sources: variety.com, tvtechnology.com.
- Oct 2021: MoPub (United States). Mobile app ad exchange and monetisation business bought from Twitter. Source: adexchanger.com.
- Feb 2021: Adjust (Berlin, Germany). Mobile app attribution and measurement. Source: adexchanger.com.
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