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AppLovin

Listed mobile and e-commerce advertising platform whose ad matching runs on its Axon machine-learning engine.

AppLovin sells performance advertising to games, consumer brands and agencies, and owns Adjust (measurement) and Wurl (connected TV streaming). It sold its own mobile games portfolio to Tripledot in 2025 to focus on advertising software, and renamed its ad platform Axon in 2025.

Market

Advertising & Media, Mobile app and e-commerce advertisers

Based in

Palo Alto, United States

Founded

2012

Stage

Public

Founders

Adam Foroughi (Founder & CEO)

Website

applovin.com

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