Marketing Tech Map › Customer data platforms, attribution and marketing measurement

Haus

Incrementality testing, causal MMM and attribution with an AI agent, Architect, for large advertisers.

Haus sells incrementality experiments, a causal marketing mix model and causal attribution, plus Architect, an AI agent that flags risks and recommends budget actions. Named clients include Intuit, Oura, AG1, FanDuel, SharkNinja and Dyson.

Market

Customer Data & Measurement, Enterprise advertisers

Stage

Series A

Total raised

$37M

Website

haus.io

Funding and deals

• 2024-08: Growth, $20M, led by 01 Advisors; Dick Costolo; Adam Bain
• 2023-08: Undisclosed, $17M, led by Insight Partners

Investors

• Insight Partners
• Adam Bain
• Baseline Ventures
• Haystack Ventures
• Mantis Venture Capital
• Octave
• Gokul Rajaram
• Dick Costolo
• Rahul Mehta

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