Marketing Tech Map › Customer data platforms, attribution and marketing measurement

Yabble

Generative-AI research platform with AI personas, a research agent and automatic theming for brand teams.

Yabble sells Virtual Audiences (AI personas to test creative and brand ideas), Gen (a research assistant) and Count (theming and counting of open text). Customers use it for brand and marketing insight.

Market

Customer Data & Measurement, Brand and insights teams

Founded

2017

Founders

Kathryn Topp, Rachel O'Shea

Website

yabble.com

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