Marketing Tech Map › Social media, influencer marketing and PR technology
Traackr
Influencer marketing platform aimed at global brands, with an AI creator marketing strategist called Abigail
Traackr, founded in 2008, helps enterprise brands in beauty, fashion and travel plan, run and measure creator programmes. In 2026 it launched Abigail, an AI strategist that shortlists creators from a brief, automates workflows and writes reports.
- Market
- Social, Influencer & PR, Enterprise brands
- Based in
- Boston, United States
- Founded
- 2008
- Founders
- Pierre-Loïc Assayag
- Website
- traackr.com
Similar companies
- CreatorIQ: Enterprise influencer marketing platform with AI for creator discovery, safety and measurement.
- Influential: Influencer marketing company whose Captiv8 platform uses machine learning to pick creators and track sales
- Khoros: Community and social platform rebuilt around Iris AI and Aurora AI, now owned by IgniteTech. (Austin, United States)
- Open Influence: Influencer marketing agency that runs creator campaigns on its own Prism data tool and OI Management dashboard (Los Angeles, United States)
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