Social media, influencer marketing and PR technology
12 marketing tech companies in Social, Influencer & PR, in 3 countries, with $52 million raised. Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.
- Agentio: AI-native platform for buying and measuring creator ads as a paid channel.
- Archive: AI creator-marketing platform with an agent that finds and vets creators.
- Agorapulse: Social media management platform with Archie, an AI content repurposing assistant.
- Brandwatch: Social listening, social management and consumer intelligence suite with an AI layer called Iris. (London, United Kingdom)
- Cision: PR platform with CisionOne AI for media monitoring and outreach, plus AI-visibility tracking.
- CreatorIQ: Enterprise influencer marketing platform with AI for creator discovery, safety and measurement.
- GRIN: Creator marketing platform with Gia, an AI agent that finds creators, drafts outreach and runs programs.
- Kolsquare: Influencer marketing platform with AI search and matching, part of team.blue. (Paris, France)
- Meltwater: Media monitoring and social listening platform for PR and marketing teams, with GenAI Lens and AI visibility tracking.
- Sprout Social: Social media management platform with Sprout AI and Trellis, an AI teammate across its products.
- Swonkie: Social media planning and analytics platform with Andie, an AI copilot, from Portugal. (Vila Nova de Famalicao, Portugal)
- Upfluence: Influencer marketing platform with an AI agent (Jaice) for finding creators, managing programmes and paying them. (Lyon, France)
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
Also by Eilla AI: AI-Native Services Map · The Legal Tech Map · AI Deployment Firms