Marketing Tech Map › AI search, SEO and AI visibility (GEO) tools
Promptwatch
Amsterdam AI search optimisation platform covering tracking, content gaps and publishing.
Promptwatch was founded in Amsterdam by Klaas Foppen and Gijs de Groot and has a New York office. It says it passed EUR2M ARR in May 2026 and announced a EUR6M seed round on 14 July 2026.
- Market
- Search, SEO & AI Visibility, Brands and agencies
- Based in
- Amsterdam, Netherlands
- Founded
- 2025
- Stage
- Seed
- Total raised
- €7.2M
- Founders
- Gijs de Groot, Klaas Foppen
- Website
- promptwatch.com
Similar companies
- Cognizo: Answer-engine optimisation platform that adds crawler analytics, prompt demand data and ChatGPT ads tooling.
- Geneo: Monitors whether AI engines mention a brand; built by the team behind QuickCreator.
- Geoptie: GEO toolset that audits pages for AI search and tracks mentions in ChatGPT, Perplexity, Claude and AI Overviews. (Dubai, United Arab Emirates)
- geoSurge: Measures and shapes how generative AI models portray brands. (London, United Kingdom)
- Goodie: Answer-engine optimisation platform that tracks brand mentions in AI assistants and ties visibility to revenue. (New York, United States)
- Gumshoe: GEO platform that audits what AI models say about a brand across personas. (Seattle, United States)
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
Also by Eilla AI: AI-Native Services Map · The Legal Tech Map · AI Deployment Firms