AI search, SEO and AI visibility (GEO) tools
24 marketing tech companies in Search, SEO & AI Visibility, in 4 countries, with $469 million raised. Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.
- Profound: Tracks and improves how brands appear in AI answers, with an AI marketer that drafts content and ads. (New York, United States)
- AirOps: Content engineering platform that helps brands plan, create and refresh content for AI and traditional search. (United States)
- Peec AI: Tracks how brands appear in ChatGPT, Perplexity and Gemini answers, for marketing teams and agencies.
- Evertune: GEO platform for advertisers and agencies, built on a panel of over 150 million prompts.
- Writesonic: AI search visibility platform that tracks brand mentions in ChatGPT and similar engines and fixes pages. (San Francisco, United States)
- Adthena: Search intelligence platform for paid search and answer-engine optimisation, with LLM rank tracking and Ask Arlo.
- AthenaHQ: Platform tracking brand visibility across ChatGPT, Perplexity, Gemini and AI Overviews, with an AI copilot. (San Francisco, United States)
- Botify: Enterprise SEO platform repositioned around AI search: AI readiness, AI visibility and AI activation.
- BrightEdge: Enterprise SEO platform with AI Catalyst, AI Hyper Cube, Agent Edge and an MCP for tracking AI search.
- Conductor: Enterprise SEO platform repositioned around AI search, with an AgentStack for AEO and AI content creation. (New York, United States)
- Frase: SEO and GEO content platform that drafts fixes when pages slip.
- Goodie: Answer-engine optimisation platform that tracks brand mentions in AI assistants and ties visibility to revenue. (New York, United States)
- Gumshoe: GEO platform that audits what AI models say about a brand across personas.
- Partoo: Local presence and customer-experience platform for multi-location brands, with an AI messaging agent and MCP connector. (Paris, France)
- Rankscale: AI visibility tracker across 17+ answer engines.
- SE Ranking: SEO platform with SE Visible for tracking brand mentions in AI search.
- Semji: Agentic platform that optimises content for AI search and Google, prioritised by revenue impact. (Lyon, France)
- Semrush: SEO and AI-visibility platform, now owned by Adobe; sells Semrush One and an MCP server for AI assistants. (United States)
- SISTRIX: SEO suite from Germany with AI deep dives, prompt tracking and an MCP. (Germany)
- Surfer: AI search visibility and content optimisation platform from Wroclaw, tracking brand mentions in ChatGPT, Gemini and Google AI Overviews. (Wroclaw, Poland)
- Uberall: Multi-location marketing platform for listings, reviews and local social, with GEO Studio and an agentic assistant. (Berlin, Germany)
- XFunnel: Platform measuring and improving brand visibility across answer engines.
- Yext: Brand-data platform whose Scout agent tracks and improves visibility in search and AI answers.
- Yoast: SEO plugin maker for WordPress and Shopify with Yoast SEO AI+ for AI-search visibility tracking.
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
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