Marketing Tech Map › Customer data platforms, attribution and marketing measurement

Permutive

Data collaboration platform for publishers and advertisers, now with an agentic suite called Halo for direct buying.

Permutive combines a publisher data platform, a clean room used with over 150 publishers and AI-curated audiences. Its Halo agents are meant to let advertisers buy directly from many publishers at scale. Joe Root is CEO and Tim Spratt CTO.

Market

Customer Data & Measurement, Publishers and advertisers

Based in

London, United Kingdom

Founded

2014

Founders

Joe Root, Tim Spratt

Website

permutive.com

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