Marketing Tech Map › Customer data platforms, attribution and marketing measurement
Paramark
Incrementality testing and MMM platform with human advisors and AI agents
Paramark combines incrementality testing, marketing mix modelling and scenario planning, delivered with growth advisors working with AI agents, and says it has analysed $5B of marketing investment. It says it raised $8M, backed by Greylock.
- Market
- Customer Data & Measurement
- Based in
- United States
- Total raised
- $8M
- Founders
- Pranav Piyush, Pete Belknap
- Website
- paramark.com
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