Website personalisation, experimentation and digital experience tools
8 marketing tech companies in Web & Experience, in 1 countries. Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.
- Aprimo: Content operations and DAM platform with Aprimo AI and agents for planning, metadata and governance. (Indianapolis, United States)
- Contentsquare: Experience analytics for websites and apps with Sense AI insights and analytics for AI-agent traffic.
- Contentstack: Composable content platform with Agent OS, an Agent Builder and a free AI-visibility checker (Canoe).
- FERMAT: AI-native commerce platform whose agents change site experiences based on shopper intent. (San Francisco, United States)
- Frontify: Brand management and digital asset platform with a Brand Assistant and MCP layer for on-brand AI output.
- Kameleoon: A/B testing and personalisation platform where users run experiments by prompting its PBX AI.
- Sitecore: Digital experience vendor whose SitecoreAI includes 20+ prebuilt agents for briefs, copy, images and translation.
- Wingify (VWO): Delhi-rooted experimentation and personalisation company behind VWO, now merged with AB Tasty.
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
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