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Madhive
CTV ad platform for local media, with AI agents that plan, activate and optimise local campaigns.
Madhive sells a DSP and planning tools to local TV groups such as Fox, Scripps and Tegna and to agencies buying local inventory. Its Maverick AI layer feeds agents that draft media plans, activate campaigns and adjust delivery, and it has opened an MCP server so outside LLMs can drive the platform.
- Market
- Advertising & Media, Local media and CTV
- Based in
- New York, United States
- Founded
- 2016
- Stage
- Private equity
- Total raised
- $300M (Goldman Sachs, 2023)
- Founders
- Adam Helfgott, Tom Bollich
- Website
- madhive.com
Funding and deals
- 2023-06: Growth, $300M, led by Goldman Sachs Asset Management (Private Equity)
Investors
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