Marketing Tech Map › AI advertising and media buying technology
Liftoff
Mobile app growth platform for user acquisition and monetisation, driven by its Cortex ML platform
Liftoff (site now liftoff.ai) has run since 2012 and merged with Vungle in 2021. It sells app-install and re-engagement campaigns, an exchange, creative optimisation and gaming and app intelligence products, all built on its Cortex neural-network platform.
- Market
- Advertising & Media, Mobile app marketers
- Based in
- Redwood City, United States
- Founded
- 2012
- Total raised
- $437M+
- Website
- liftoff.io
Funding and deals
- 2026-06: IPO, $437M (19M shares at $23), led by Goldman Sachs; Jefferies; Morgan Stanley (joint lead bookrunners)
- 2025-05: Growth, Undisclosed minority investment, led by General Atlantic
Investors
- Goldman Sachs
- General Atlantic
- Jefferies
- Blackstone
- General Atlantic funds took about 1.3M shares
- Morgan Stanley (joint lead bookrunners)
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
Also by Eilla AI: AI-Native Services Map · The Legal Tech Map · AI Deployment Firms