Marketing Tech Map › AI advertising and media buying technology
Integral Ad Science
Ad verification and media quality measurement for advertisers, agencies and publishers, with an AI assistant on top.
IAS measures whether ads are viewable, brand safe and free of fraud across open web, social, CTV, audio and mobile, and sells optimisation tools that act on that data. It launched IAS Agent, an AI assistant inside its dashboard, in December 2025. Novacap took the company private in December 2025.
- Market
- Advertising & Media, Ad verification and media quality
- Based in
- New York, United States
- Stage
- Acquired
- Total raised
- $275M
- Founders
- Lidiane Jones, CEO
- Website
- integralads.com
Funding and deals
- 2021-07: IPO, about $275M total proceeds incl. underwriters' option
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