Marketing Tech Map › Social media, influencer marketing and PR technology

Hootsuite

Social media management platform whose Wisdom AI agent answers questions and acts on inbox, calendar and listening data.

Hootsuite began in 2008 and sells social publishing, customer care, employee advocacy and listening tools, now grouped as Social OS. Wisdom, launched in June 2026, is an AI agent that turns social signals into answers and actions. It bought Heyday (conversational AI) in 2021 and Talkwalker (listening) in 2024.

Market

Social, Influencer & PR

Based in

Vancouver, Canada

Founded

2008

Stage

Private (growth)

Total raised

$275M

Founders

Ryan Holmes

Website

hootsuite.com

Funding and deals

• 2018-03: Debt, $50M, led by CIBC
• 2014-09: Growth, US$60M, led by Boston-based asset manager (unnamed in release)
• 2013: Growth, $165M

Investors

• Accel Partners
• CIBC
• Insight Venture Partners
• OMERS Ventures
• Silicon Valley Bank

Similar companies

• 1stCollab: Influencer marketplace where brands run creator campaigns and creators apply for paid deals, with AI matching.
• Agentio: AI-native platform for buying and measuring creator ads as a paid channel. (New York, United States)
• Agility PR Solutions: Enterprise PR platform for media relations, monitoring and AI visibility, now led by its Agility Agent (Ottawa, Canada)
• Agorapulse: Social media management platform with Archie, an AI content repurposing assistant. (Paris, France)
• Aidelly: Social publishing tool where an AI agent drafts, schedules, replies and reports for many client accounts under an agency's own brand. (Atlanta, United States)
• Apaya: Social media software using AI to write, schedule and post content in a brand's own voice.

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