Marketing Tech Map › Customer data platforms, attribution and marketing measurement

Fospha

Marketing measurement for retail and DTC brands: attribution, media mix, incrementality and an AI analyst

Fospha sells a measurement system for retail brands covering ad-level attribution, media mix, incrementality tests, halo and forecasting. It added Fospha AI, an in-dashboard assistant plus an MCP connection to ChatGPT, Claude and similar tools. Blenheim Chalcot founded it in 2014, and it lists 200+ customers.

Market

Customer Data & Measurement, Retail and DTC brands

Based in

London, United Kingdom

Founded

2014

Founders

Blenheim Chalcot (venture builder), CEO Sam Carter

Website

fospha.com

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