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Electric Twin

Synthetic audiences built from customer data for market research and creative testing

Electric Twin creates synthetic audiences for market research and cites a Wingstop case study about menu options. It announced $14M of total funding led by Atomico, with LocalGlobe, Mercuri and Marc Andreessen.

Market

Customer Data & Measurement, Enterprise marketing and insights teams

Based in

London, United Kingdom

Total raised

$14M

Founders

Alex Cooper, Ben Warner

Website

electrictwin.com

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