Marketing Tech Map › Customer data platforms, attribution and marketing measurement
Branch
Mobile linking, attribution and fraud detection for app and web marketers, with an AI assistant called Ivy.
Branch sells deep linking, cross-channel attribution and fraud blocking so marketers can send users from email, ads, QR codes and web into the right app screen and measure what follows. Its assistant Ivy answers questions from a customer's own data and builds tracked links from plain-language requests.
- Market
- Customer Data & Measurement, App and omnichannel marketers
- Based in
- Palo Alto, United States
- Founded
- 2014
- Stage
- Series F
- Total raised
- $395M
- Founders
- Alex Austin, others
- Website
- branch.io
Funding and deals
- 2022-02: Series F, $300M, led by NEA
- 2017-04: Series C, $60M, led by Playground Ventures
- 2016-01: Series B, $35M, led by Founders Fund
Investors
- NEA
- Madrona Venture Group
- New Enterprise Associates
- Cowboy Ventures
- Founders Fund
- Pejman Mar Ventures
- Playground Ventures
- Ben Narasin
- Zach Coelius
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