Marketing Tech Map › Customer data platforms, attribution and marketing measurement

BlueConic

Customer data platform whose Agent Studio runs coordinated AI agents across channels.

BlueConic unifies first-party customer profiles and now adds Agent Studio for decisioning, plus journey orchestration from Blueshift, which it acquired. Its site names Essity and Free People as customers. In 2022 it took investment from Vista Equity Partners.

Market

Customer Data & Measurement, Retail, e-commerce and CPG

Based in

Boston, United States

Stage

Private equity backed

Website

blueconic.com

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