Marketing Tech Map › Customer data platforms, attribution and marketing measurement

BlueAlpha

Agentic marketing-measurement system that tracks what each marketing dollar drives and reallocates budget.

BlueAlpha positions itself as an agentic system that proves marketing spend impact and moves budget to channels that work, deployed into existing stacks. Its team page lists Peter Grafe and Stefan Schlegl as co-founders.

Market

Customer Data & Measurement, Marketing budget owners

Founders

Peter Grafe, Stefan Schlegl

Website

bluealpha.ai

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