Marketing Tech Map › AI marketing automation, email and lifecycle platforms

Backstroke

AI email agents that build and personalise campaigns for ecommerce brands, with predictive models

Backstroke is an email and retention platform for ecommerce and direct-to-consumer brands. AI agents draft campaigns from a brand brief, vary content by audience and predict which templates and hero images each segment will click; it works alongside Klaviyo flows. The team says its roots are in ExactTarget and Pattern89.

Market

CRM, Email & Lifecycle, Ecommerce and DTC brands

Based in

Indianapolis, United States

Total raised

$2.8M

Website

backstroke.com

Funding and deals

• 2025-07: Growth, $2.8M, led by Allos Ventures

Investors

• Allos Ventures
• Ground Game Ventures
• High Alpha

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