AI marketing automation, email and lifecycle platforms
17 marketing tech companies in CRM, Email & Lifecycle, in 5 countries, with $126 million raised. Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.
- Postscript: SMS, RCS and email platform for Shopify brands with AI agents that run 1:1 journeys.
- Optimove: Customer marketing platform for brands, with AI agents that plan and run campaigns across channels. (Tel Aviv, Israel)
- Ometria: London customer data and engagement platform for retail brands, with an agentic AI layer called Architect. (London, United Kingdom)
- Aampe: Agentic personalization for consumer apps: AI agents choose message, timing and channel per user. (San Francisco, United States)
- Acoustic: Marketing platform (Acoustic Connect) with a new agentic AI teammate built on customer behaviour data.
- ActiveCampaign: Marketing automation platform rebuilt around Active Intelligence, which builds on-brand campaigns from customer data.
- Antavo: Loyalty software with AI Loyalty Expert and Analyst and an MCP server.
- Bloomreach: Personalisation platform with email, SMS, search and web personalisation run by its Loomi AI agents.
- Braze: Customer engagement platform for cross-channel messaging with BrazeAI decisioning and agents. (New York City, United States)
- Cordial: Messaging platform whose Cordial AI picks audience, products, channel and send time. (San Diego, United States)
- Dotdigital: Marketing automation with Segment Agent and Content Agent. (London, United Kingdom)
- HubSpot: CRM and marketing platform with a set of named AI agents for campaigns, content, nurture and support.
- Iterable: Cross-channel marketing platform with Nova agents, decisioning and insights for lifecycle teams.
- Klaviyo: B2C marketing and customer platform with Klaviyo AI, a Composer campaign agent and a Customer Agent. (Boston, United States)
- Netcore Cloud: Mumbai marketing-technology company with an agentic platform for email, push, WhatsApp, CDP and personalisation. (Mumbai, India)
- Splio: French CRM platform (automation, CDP, loyalty) built around Tinyclues predictive AI and an Ask My CRM agent. (Paris, France)
- WebEngage: Customer data and engagement platform with an autonomous growth agent for campaigns. (India)
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
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