Rokt
Rokt has made 5 acquisitions in marketing tech since 2017: mParticle, Canal and others.
- Type
- Media, platforms and ad tech
- Headquarters
- New York, United States
- Owner
- VC-backed
- Website
- rokt.com
- On the map
- Rokt's profile
Acquisitions (5)
- Jul 2025: Canal. Distributed commerce platform linking retailers to third-party product inventory; became Rokt Catalog. Sources: fintech.global, shopcanal.com.
- Jan 2025: mParticle (United States). Customer data platform that unifies and activates first-party customer data. Price: $300M (adexchanger.com). Source: adexchanger.com.
- 2024: Aftersell. Post-purchase and checkout upsell tools for Shopify merchants. Source: rokt.com.
- 2019: OfferLogic. Source: rokt.com.
- 2017: CalReply. Source: rokt.com.
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