Dentsu
Dentsu has made 4 acquisitions in marketing tech since 2019: Mitsue-Links, 4cite Marketing and others.
- Type
- Agency groups and agencies
- Headquarters
- Tokyo, Japan
- Owner
- Public
- Website
- group.dentsu.com
Acquisitions (4)
- Apr 2024: Mitsue-Links. Japanese specialist in digital content and communication design, bought to add digital transformation capacity in Japan. Source: group.dentsu.com.
- Jan 2020: 4cite Marketing. US people-based identification and data services technology company, joining Merkle. Source: mumbrella.com.au.
- Jul 2019: Ugam (India). Indian data and analytics firm, later part of Merkle. Source: thedrum.com.
- 2019: Merkle (remaining stake). Customer data, CRM and performance marketing company; Dentsu Aegis Network bought the last third to reach full ownership after a 2016 majority purchase. Sources: mediapost.com, ppc.land.
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