Appier
Appier has made 5 acquisitions in marketing tech since 2018: AdCreative.ai, Woopra and others.
- Type
- Media, platforms and ad tech
- Headquarters
- Taipei, Taiwan
- Owner
- Public
- Website
- appier.com
- On the map
- Appier's profile
Acquisitions (5)
- Feb 2025: AdCreative.ai (Paris, France). Generative AI tool that produces ad creatives and creative scoring. Price: $39M (appier.com). Source: appier.com.
- Oct 2022: Woopra (United States). Customer analytics and customer data platform. Source: appier.com.
- May 2021: BotBonnie (Taiwan). Omni-channel conversational marketing platform. Source: appier.com.
- Oct 2019: Emin (Japan). Japan marketing and customer targeting solution that became AiDeal. Source: appier.com.
- Aug 2018: QGraph (India). Proactive customer engagement platform that became AIQUA. Source: appier.com.
Sector benchmarks: what comparable deals in marketing tech looked like.
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