B2B demand generation and ABM platforms
7 marketing tech companies in B2B Demand & ABM, in 1 countries, with $6 million raised. Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.
- Warmly: Identifies website visitors and engages them with AI agents across chat, email and ads, for B2B marketing and sales.
- 6sense: Account-based marketing and revenue platform that predicts in-market B2B accounts and runs ads and email agents.
- Demandbase: ABM and sales platform using AI to find in-market accounts, with a B2B marketing agent called Mojo.
- Hushly: AI B2B personalisation platform for ABM, lead gen and content teams.
- Metadata: B2B campaign platform with AI specialists that build and run paid campaigns. (San Francisco, United States)
- Mutiny: AI sales assistant and ABM tool for enterprise sales and marketing teams: call prep, notes, follow-ups, deal rooms.
- Qualified: Piper, an AI agent that engages inbound website visitors and routes them to meetings; now part of Salesforce.
The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools
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