Marketing Tech Map

People

The investors, writers and builders shaping marketing tech, and worth following.

Investors

• David Jones, Founder, The Brandtech Group: Founded Brandtech (formerly You & Mr Jones) in 2015 and was honoured for generative AI leadership.
• Sir Martin Sorrell, Executive Chairman, S4 Capital: Founded WPP and now chairs S4 Capital, a digital-first marketing group.
• Emily Kramer, Leader of MKT1, MKT1: Runs the MKT1 newsletter and podcast for B2B startup marketers and advises growth-stage companies.
• Gokul Rajaram, Angel investor: Angel investor in Haus.
• Apollo Projects, Angel investor: Angel investor in AirOps.
• Dick Costolo, Angel investor: Angel investor in Haus.
• Grupo Carso, Angel investor: Angel investor in Pixis.
• Lachy Groom, Angel investor: Angel investor in AirOps.
• Peak XV, Angel investor: Angel investor in Aampe.
• Rahul Mehta, Angel investor: Angel investor in Haus.

Writers

• Nikola Lazarov, Co-founder & CEO, Eilla AI (London, United Kingdom): Runs Eilla, an AI-native M&A advisory in London, builds Marketing Tech Map, and writes the Services as Software newsletter on AI in professional services.
• Scott Brinker, Author of chiefmartec and the State of Martech reports, chiefmartec: Maintains the best-known annual map of the martech landscape and co-authors its yearly report.
• Frans Riemersma, Co-author of the State of Martech reports, MartechTribe: Co-writes the annual State of Martech report with Scott Brinker.
• Rand Fishkin, CEO and Co-founder, SparkToro: Former Moz co-founder who now runs SparkToro and publishes studies on where search clicks go.
• Paul Roetzer, Founder and CEO, Marketing AI Institute: Runs the Marketing AI Institute, hosts its weekly AI podcast and co-authored a book on AI for marketers.
• Mike Kaput, Chief Content Officer, Marketing AI Institute: Co-hosts The Artificial Intelligence Show and co-wrote the institute's book on AI for marketers.
• Mark Ritson, Marketing professor and columnist, Marketing Week: Brand consultant and PhD marketer whose Marketing Week column has run for almost twenty years.
• Kieran Flanagan, Writer, The AI Marketing Generalist, Kieran's Substack: Former HubSpot, Zapier and Salesforce growth leader who writes about using AI in marketing workflows.
• Emily Kramer, Leader of MKT1, MKT1: Runs the MKT1 newsletter and podcast for B2B startup marketers and advises growth-stage companies.
• Kevin Indig, Growth advisor and author of The Growth Memo, Growth Memo: Former SEO and growth lead at Shopify, G2 and Atlassian who writes a weekly organic growth newsletter.
• Eli Schwartz, SEO consultant and author, Product-Led SEO: SEO consultant and author who writes on search programmes and algorithm updates.
• Lily Ray, VP, SEO and AI Search, Amsive (New York, United States): Leads SEO and AI search at Amsive and runs her own consultancy, Algorythmic.
• Kyle Poyar, Author of Growth Unhinged, Growth Unhinged: Writes a weekly newsletter on startup marketing, pricing and growth read by 90,000+ people.
• Katie Robbert, CEO and Co-founder, Trust Insights: Co-founder of Trust Insights, a data and AI consultancy for marketers.
• Christopher S. Penn, Chief Data Scientist and Co-founder, Trust Insights: Co-founder of Trust Insights who focuses on AI, machine learning and data-driven marketing.
• Dave Gerhardt, Host of the Exit Five podcast, Exit Five: Hosts the weekly Exit Five podcast on B2B marketing with operators, founders and CMOs.
• Jura Liaukonyte, Professor of Marketing, Cornell SC Johnson College of Business: Academic researching the impact of advertising and social media on consumer choice and an associate editor of the Journal of Marketing Research.

Builders

• Nikola Lazarov, Co-founder & CEO, Eilla AI (London, United Kingdom): Runs Eilla, an AI-native M&A advisory in London, builds Marketing Tech Map, and writes the Services as Software newsletter on AI in professional services.
• Scott Brinker, Author of chiefmartec and the State of Martech reports, chiefmartec: Maintains the best-known annual map of the martech landscape and co-authors its yearly report.
• May Habib, Co-founder and CEO, Writer (San Francisco, United States): Runs an enterprise generative AI platform for marketing and business content that she co-founded with Waseem AlShikh.
• Timothy Young, Chief Executive Officer, Jasper: Leads Jasper, an AI platform aimed at marketing teams.
• Victor Riparbelli, CEO and Co-founder, Synthesia: Co-founded Synthesia, which sells AI avatar video production to businesses.
• Joshua Xu, Founder, HeyGen: Founded HeyGen after working on Snapchat's ads and AI features, building AI avatar video for marketers.
• Abhay Parasnis, Founder and CEO, Typeface: Started Typeface to give enterprise marketers a platform for generating on-brand content with AI agents.
• Jaleh Rezaei, CEO and Co-founder, Mutiny: Leads Mutiny, a go-to-market AI company that began with website personalisation for B2B.
• James Cadwallader, Co-founder and CEO, Profound (New York, United States): Co-founded Profound, a New York company that tracks how brands appear in AI answers.
• Dylan Babbs, Co-founder and CTO, Profound (New York, United States): Co-founder of Profound who leads its engineering team in New York.
• Marius Meiners, Co-founder and CEO, Peec AI (Berlin, Germany): Co-founded the Berlin company Peec AI, which measures brand visibility in AI search.
• Tobias Siwonia, Co-founder, Peec AI (Berlin, Germany): One of the three Antler-cohort founders behind Peec AI.
• Daniel Drabo, Co-founder, Peec AI (Berlin, Germany): One of the three Antler-cohort founders behind Peec AI.
• Kareem Amin, Co-founder, Clay: Co-founded Clay, the go-to-market data and AI workflow tool that reported a $115M raise at a $7.1B valuation.
• Rand Fishkin, CEO and Co-founder, SparkToro: Former Moz co-founder who now runs SparkToro and publishes studies on where search clicks go.
• Will Hanschell, CEO of Pencil and Group Chief Technology Officer, The Brandtech Group: Runs Pencil, Brandtech's AI marketing platform, and was named the group's technology chief in 2026.
• David Jones, Founder, The Brandtech Group: Founded Brandtech (formerly You & Mr Jones) in 2015 and was honoured for generative AI leadership.
• John Wren, Chairman and Chief Executive Officer, Omnicom: Leads Omnicom, an agency group that publishes its own enterprise generative AI capability and its Omni data platform.
• Mark Penn, Chairman and CEO, Stagwell: Leads Stagwell, the agency group that runs a proprietary technology offer called The Marketing Cloud.
• Sir Martin Sorrell, Executive Chairman, S4 Capital: Founded WPP and now chairs S4 Capital, a digital-first marketing group.
• Jeff Green, Chairman, CEO and Co-founder, The Trade Desk: Co-founded The Trade Desk in 2009 and runs the largest independent demand-side platform.
• Yamini Rangan, Chief Executive Officer, HubSpot: Leads HubSpot as it rebuilds its marketing, sales and service suite around AI agents.
• Dharmesh Shah, Co-founder, HubSpot: Co-founded HubSpot with Brian Halligan in 2006 after meeting at MIT.
• Bill Magnuson, CEO and Co-founder, Braze: Co-founded Braze, the customer engagement platform, and leads the company.
• Andrew Bialecki, Co-founder and CEO, Klaviyo: Co-founded Klaviyo, the marketing platform for consumer brands built on customer data.
• Alex Atzberger, Chief Executive Officer, Optimizely: Runs Optimizely, a digital experience and experimentation vendor.
• Rory Read, President and CEO, Sprinklr: Appointed to lead Sprinklr, the social and customer experience software company.
• Paul Roetzer, Founder and CEO, Marketing AI Institute: Runs the Marketing AI Institute, hosts its weekly AI podcast and co-authored a book on AI for marketers.
• Kieran Flanagan, Writer, The AI Marketing Generalist, Kieran's Substack: Former HubSpot, Zapier and Salesforce growth leader who writes about using AI in marketing workflows.
• Lily Ray, VP, SEO and AI Search, Amsive (New York, United States): Leads SEO and AI search at Amsive and runs her own consultancy, Algorythmic.
• Katie Robbert, CEO and Co-founder, Trust Insights: Co-founder of Trust Insights, a data and AI consultancy for marketers.
• Christopher S. Penn, Chief Data Scientist and Co-founder, Trust Insights: Co-founder of Trust Insights who focuses on AI, machine learning and data-driven marketing.
• Dave Gerhardt, Host of the Exit Five podcast, Exit Five: Hosts the weekly Exit Five podcast on B2B marketing with operators, founders and CMOs.
• Ildar Shar, Co-founder, StackAdapt: Co-founder of StackAdapt: Programmatic advertising platform with an AI-first workspace called Ivy Studio.
• Vitaly Pecherskiy, Co-founder, StackAdapt: Co-founder of StackAdapt: Programmatic advertising platform with an AI-first workspace called Ivy Studio.
• Yang Han, Co-founder, StackAdapt: Co-founder of StackAdapt: Programmatic advertising platform with an AI-first workspace called Ivy Studio.
• Pini Yakuel, Founder, Optimove: Founder of Optimove: Customer marketing platform for brands, with AI agents that plan and run campaigns across channels.
• Dieter De Mesmaeker, Co-founder, Conveo: Co-founder of Conveo: AI interviewer that runs video conversations with consumers and turns them into searchable insight for brands.
• Hendrik Van Hove, Co-founder, Conveo: Co-founder of Conveo: AI interviewer that runs video conversations with consumers and turns them into searchable insight for brands.
• Arthur Leopold, Founder, Agentio: Founder of Agentio: AI-native platform for buying and measuring creator ads as a paid channel.
• Yaniv Makover, Founder, Anyword: Founder of Anyword: AI copywriting that predicts how well marketing text will perform, for enterprise marketing teams.
• Yinan Na, Co-founder, Creatify: Co-founder of Creatify: AI ad generator that turns product URLs into video ads and launches them.
• Xin Zhou, Co-founder, Creatify: Co-founder of Creatify: AI ad generator that turns product URLs into video ads and launches them.
• Ledell Wu, Co-founder, Creatify: Co-founder of Creatify: AI ad generator that turns product URLs into video ads and launches them.
• Thenuka Karunaratne, Co-founder, daydream: Co-founder of daydream: AI-native SEO agency pairing search agents with a dedicated growth lead per customer.
• Shravan Rajinikanth, Co-founder, daydream: Co-founder of daydream: AI-native SEO agency pairing search agents with a dedicated growth lead per customer.
• Chad Reynolds, Founder, Vurvey: Founder of Vurvey: AI consumer-insights platform that simulates audiences from people models built on real respondents.
• Samanyou Garg, Founder, Writesonic: Founder of Writesonic: AI search visibility platform that tracks brand mentions in ChatGPT and similar engines and fixes pages.
• Chih-Han Yu, Co-founder, Appier: Co-founder of Appier: Taipei-founded AI company selling ad, engagement and customer-data products to marketers, now listed in Tokyo.
• Wan-Ling Lee, Co-founder, Appier: Co-founder of Appier: Taipei-founded AI company selling ad, engagement and customer-data products to marketers, now listed in Tokyo.
• Chia-Yung Su, Co-founder, Appier: Co-founder of Appier: Taipei-founded AI company selling ad, engagement and customer-data products to marketers, now listed in Tokyo.
• Oren Kaniel, Co-founder, AppsFlyer: Co-founder of AppsFlyer: Mobile and cross-channel marketing measurement with an agentic AI suite for marketers.
• Reshef Man, Co-founder, AppsFlyer: Co-founder of AppsFlyer: Mobile and cross-channel marketing measurement with an agentic AI suite for marketers.
• Dan Gilbert, Founder, Brainlabs: Founder of Brainlabs: Independent media agency whose work is run by in-house AI agents trained on its own experiment library.
• Jon Hyman, Co-founder, Braze: Co-founder of Braze: Customer engagement platform for cross-channel messaging with BrazeAI decisioning and agents.
• Mark Ghermezian, Co-founder, Braze: Co-founder of Braze: Customer engagement platform for cross-channel messaging with BrazeAI decisioning and agents.
• Jim Yu, Founder, BrightEdge: Founder of BrightEdge: Enterprise SEO platform with AI Catalyst, AI Hyper Cube, Agent Edge and an MCP for tracking AI search.
• Mostafa Elbermawy, Founder, Goodie: Founder of Goodie: Answer-engine optimisation platform that tracks brand mentions in AI assistants and ties visibility to revenue.
• Zvika Netter, Founder, Innovid (Mediaocean): Founder of Innovid (Mediaocean): Ad serving and creative platform, part of Mediaocean, launching NIVO AI with Innovid Agents.
• Ed Hallen, Co-founder, Klaviyo: Co-founder of Klaviyo: B2C marketing and customer platform with Klaviyo AI, a Composer campaign agent and a Customer Agent.
• Gil Allouche, Founder, Metadata: Founder of Metadata: B2B campaign platform with AI specialists that build and run paid campaigns.
• Rajesh Jain, Founder, Netcore Cloud: Founder of Netcore Cloud: Mumbai marketing-technology company with an agentic platform for email, push, WhatsApp, CDP and personalisation.
• Alex Vratskides, Co-founder, Persado: Co-founder of Persado: AI that scores and rewrites marketing language to predict customer response.
• Assaf Baciu, Co-founder, Persado: Co-founder of Persado: AI that scores and rewrites marketing language to predict customer response.
• Venus Dhuria, Founder, Phot.AI: Founder of Phot.AI: AI ad-creative and product-listing generator for D2C brands, with a done-for-you agency arm.
• Sjoerd de Kreij, Co-founder, Typetone: Co-founder of Typetone: Checks websites, images, video and posts against brand and regulatory rules, then fixes flagged content in bulk.
• Sam Baud, Co-founder, Typetone: Co-founder of Typetone: Checks websites, images, video and posts against brand and regulatory rules, then fixes flagged content in bulk.

The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools

Also by Eilla AI: AI-Native Services Map · The Legal Tech Map · AI Deployment Firms