Marketing Tech Map › Agency groups building their own AI

Satalia

WPP's AI company, building marketing AI models called Brains and bespoke AI agents.

Satalia grew out of university and business-school research and was later bought by WPP. Its four marketing models are named Brains (audience, brand, channel, performance), and it also builds custom AI agents for clients. The legal entity is NPComplete Ltd in England and Wales.

Market

Agency Innovation, Agency group AI unit

Based in

London, United Kingdom

Founded

2008

Website

satalia.com

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